Clerx Blog

For law firms today, attracting new clients online isn’t just beneficial, it’s critical. Pay-Per-Click (PPC) advertising has become one of the most effective tools in a firm’s digital marketing toolkit, delivering targeted leads exactly when they’re searching for legal help. But how exactly does PPC work, and how can your firm leverage it to sign more cases?

This comprehensive guide explores everything lawyers need to know about PPC, from understanding how it works to creating compelling ads and strategically managing your budget.

In today’s competitive legal market, client acquisition starts long before you enter the courtroom. It begins with the intake process—and too many law firms are still getting it wrong.

At Clerx, we’ve studied hundreds of law firm workflows, from solo immigration attorneys in Boston to mid-size personal injury firms in Florida. The conclusion is clear: perfecting your intake process isn’t just a marketing tactic—it’s a growth strategy.

Here’s your comprehensive guide to building an intake system that actually converts, using modern tools like AI receptionists and client-friendly workflows.

How Law Firms Are Winning More Clients and Cutting Intake Costs by 60% or More

The AI Intake Solution Built to Grow Your Practice, Not Your Payroll

With sweeping policy changes fueling record-high client inquiries, immigration firms are turning to AI-powered intake to stay responsive and competitive.

From missed calls to missed clients—why modern firms are ditching outdated intake for smart, scalable AI solutions.

Why Modern Firms Across the U.S. Are Replacing Missed Calls and Voicemails with Smarter AI Intake in 2025

With personal injury ad spending at record highs and client expectations rising, AI-powered intake is no longer optional. Learn how top PI firms use AI to stop lead leakage and win more cases in today’s ultra-competitive market.

Immigration firms are facing record call volumes in 2025 due to policy shifts, legal uncertainty, and urgent client needs. This article explores how AI receptionists help law firms handle the surge, streamline intake, and never miss a critical opportunity.

Law firms are replacing manual intake with AI reception, automation, and data-driven triage, saving up to 65-80% on costs while boosting conversions.

In criminal defense, every missed call could mean a lost case, or a client left without help when it matters most. Learn why forward-thinking defense firms are replacing virtual and human receptionists with AI to respond faster, qualify leads better, and never miss that first urgent call.

With rising call volumes, policy uncertainty, and client urgency, immigration firms can no longer afford to miss a single opportunity.

Virtual receptionists used to feel like the modern solution, but savvy law firms are now choosing AI for better intake, faster response times, and real cost savings. Learn why traditional and virtual options can’t keep up with the demands of today’s legal clients, and what’s replacing them.

Missed calls are costing personal injury firms high-value cases—especially in 2025, when client expectations demand 24/7 responsiveness. Learn how AI intake solutions help PI firms capture more leads, reduce costs, and convert advertising spend into signed clients.

For immigration law firms where every inbound call could be the start of a valuable client relationship, the question is no longer “Should we automate intake?” but “How fast can we?”